My journal is what turned an idea into something I actually started to believe in.
I filled it with pages of ideas, inspiration, things I learned from other entrepreneurs, notes on how the business would one day operate, math to make the numbers make sense, and even the skincare lines, ingredients, and treatments I envisioned having in my space.
I sat with a lot to figure out what truly felt aligned.
I would also ask myself questions like:
What do I want this person to feel when they walk into my treatment room?What do I want them to feel when they leave?
What represents what I value and believe in?
What is my why?
So, I kept writing. I had a list of names (I could list all 25 here lol), but it wasn’t really about the name. I was trying to put words to a feeling I couldn’t fully explain yet.
But every time I wrote, one thing kept coming back to the same core idea: trusting your skin.
I started jotting down words around that feeling. Words about authenticity, confidence, and showing up as yourself. Words that made people feel something.
Eventually, one word kept sticking with me.
Barefaced.
At first, it was just something in my notebook. But the more I sat with it, the more it felt like something bigger than a name.
It felt like a philosophy and something bigger than myself.
I started realizing that this wasn't just an idea or something I was writing about for fun anymore.
Somewhere in those pages, it stopped being just a journal with ideas, inspiration, plans, and operations, and something that I believed in enough to bring it to life.
My journal is where Barefaced came real to me before anything else existed.
Until next time,
Stay Barefaced
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